Build Your Website

It’s hard to imagine any successful business flourishing without a robust website.  The resources below will help you get started with a new website or give a fresh coat of paint to your existing site.

 

Ez Web Hosting

This affordable web host offers inexpensive web hosting and a number of tools to manage your website, analyze web traffic, set up email accounts and much more.  It is also WordPress friendly, which is the most important feature in a web hosting service.  In addition, their customer service and technical support is superior to most other hosting services.

SquareSpace

If you need a website fast and want it to look professional, look no further than SquareSpace.  This service will have you up and running in no time and the site you create will be both professional and easy to create.  It will cost you a bit more than WordPress which is free, but if you are uncomfortable with technology, this service may well be your guardian angel.

Formstack
This service will enable you to create forms for your website.  Create anything from a simple contact form to event registration forms and student feedback surveys.   The interface is easy and the finished product is professional looking.  Embedding forms into your website is effortless and the service easily integrates with a number of other online services such as Constant Contact.  Best of all, you can get their basic services for free or upgrade to a more comprehensive package if you need more advanced tools.

WordPress

This free, open source software can be installed on your web host and used to manage your website.  There are thousands of templates, many of which are free.  In addition, there are plugins to make your site interactive with social networks, manage e-commerce, and just about everything else you can imagine.    There is a slight learning curve to get set up, but once you understand the web-based dashboard, you will be able to update your site as easily as composing a word processing document.   There are even iOS and Android apps for updating your site and blog on the road.  Ez Web Hosting even has a setup tool to install the free software with just a few clicks.  WordPress is used to host DarrenMain.com to help you get a feel for a WordPress site.

IFTTT & Zapier
A number of services help to automate your workflow through integration.  For example, a contact form filled out via Formstack could automatically add that person’s email address to  your Constant Contact email list.    You could have data automatically entered into Google Spreadsheet or have your blog posts automatically shared on Twitter, Facebook and other social networks.    Both IFTTT & Zapier have a number of workflows already listed that you can easily use with the click of a button, but you can also create new recipes that address your unique needs.    Both offer basic options for free and more enhanced pro features  for a small fee.  By using THIS LINK,  Zapier will even give you 100 extra ‘zaps’ per  month for free.

Liberated Syndication
If you want to produce podcasts and syndicate other audio and video files Libsync is for you.  With a few clicks, you will be on your way to growing a huge fan-base worldwide.

 

 

Web Design for Yoga Teachers & Studios

These companies offer professional website design at affordable prices.  They are particularly good at using WordPress to power your site allowing busy yoga teachers to update their site easily.  They are also skilled a linking your site to Facebook, Twitter and other social networking sites and are very capable of setting up an online store should you wish to sell products and services through your website.  

• Deluxe Multimedia  

Open Circle Creative

 

SEO Search Engine Optimization 

Eventually every search engine will find your website, but it will usually happen much more quickly if you optimize your website and invite them to catalog your site.  Each engine does this in its own way, but you can submit your website to the major search portals at the following links.  

• Google

• Yahoo

• Bing

Resources for Yoga Professionals